Greg Knipp, Dieste on Winning an IAB MIXX Award

Each year, the IAB MIXX Awards celebrates interactive creativity that works. The Multicultural category was established in 2008 to inspire innovation in marketing to this growing and important community. It is meant to educate the industry about what works and why when trying to reach this important and growing demographic in digital. At its core, medal-worthy work in the Multicultural category capitalizes on a unique and often subtle cultural insight that speaks to a specific population.

Hear Greg Knipp, CEO Dieste, talk about what winning an IAB MIXX Award means for Dieste as a Multicultural agency.